News Item 54

27-Aug-07 - Author cited in The New York Times

Dr. Chan Yun Yoo, Professor at University of Kentucky, is a noted expert on web advertising.

Dr. Yoo recently published his book, Preattentive Processing of Web Advertising, with Cambria Press. This book was developed from his doctoral dissertation that won the 2004 American Academy of Advertising Doctoral Dissertation Competition.

As an expert in online advertising, Dr. Yoo’s work was recently cited in The New York Times and MIT Tech Review, and by ABC News.


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